Jørgen Sundt /

How does the average customer find a needle in a haystack? They don’t.

We had a small set of features gain importance as the small business market in the UK adapted to the economic climate. Hidden in dusty parts of the information architecture they were missing a proper home.

We surveyed our users for opinions and feedback on our plan, a week later I pushed the changes to the products navigation.

We could’ve taken this even further, but the results speak for themselves: