Jørgen Sundt /

Achieving results by building solutions verified with actual customers

The squad took on an overly complex aging feature that didn’t fit our users needs. Using years of feedback and previous research we set a clear goal to reach and created plan:

1. Talking to new customers about their pain points in the area
2. Providing solutions for the obvious issues
3. Tackling the lacking UI/UX and deeper missing functionality

With this problem area having vastly less usage than customer appetite we chose to go at this with a bias towards action and rapid iteration.

We could’ve taken this even further, but the results speak for themselves: